Cuando Cards

Say it beautifully.

Brand Guidelines v1.0 — March 2026

00 — Logo & Tagline

Brand Identity

Stacked Cards logomark + Cormorant Garamond wordmark. "Cuando" in Regular, "Cards" in SemiBold — the emphasis is always on Cards.

Logo — Full Wordmark + Logomark
Cuando Cards
Cuando Cards
Cuando Cards
Cuando Cards
Logomark Only — Favicon / App Icon
64px · 48px · 32px · 16px
Taglines
Primary Say it beautifully.
Premium Made to be remembered.
Onboarding Begin beautifully.
Tagline in Context
Cuando Cards
Say it beautifully.
Digital invitations, done right.
01 — Color Palette

Colors

Warm ivory foundations, a signature rose accent, and gold for premium moments. High contrast meets warmth.

Foundations
Ink
#1A1A1E
Ink Soft
#2D2D33
Paper
#FAF8F5
Paper Warm
#F3EDE6
White
#FFFFFF
Signature — Rose
Rose
#C4506E
Rose Deep
#A33D58
Rose Soft
#F2D5DD
Rose Mist
#FBF0F3
Premium — Gold
Gold
#C9A96E
Gold Light
#E8D5A8
Neutrals
Stone
#8C8A87
Stone Light
#D4D0CB
Stone Wash
#EDEBE8
System / Feedback
Success
#3D8B6E
Warning
#D4903A
Error
#C44A4A
02 — Typography

Heading Hierarchy (H1–H6)

Cormorant Garamond for display (H1–H4). DM Sans for UI headings (H5–H6). The tension between serif elegance and sans-serif clarity is the brand.

H1Cormorant 72px / 400 / 1.1 / -0.02em
Beautiful Invitations
H2Cormorant 48px / 500 / 1.15 / -0.01em
Design, Send, Celebrate
H3Cormorant 36px / 500 / 1.2
Every moment deserves elegance
H4Cormorant 28px / 600 / 1.25
Wedding Collection
H5DM Sans 20px / 700 / 1.3
Manage Your Guest List
H6DM Sans 16px / 700 / 1.3
Filter by RSVP Status
Body & Utility Styles
Body LGDM Sans 18px / 400 / 1.6
Create stunning digital invitations that match the significance of your event. Track RSVPs in real-time.
BodyDM Sans 16px / 400 / 1.6
Your guests receive a beautifully designed digital card, complete with event details, RSVP options, and a personal touch that text messages simply can't match.
Body SMDM Sans 14px / 400 / 1.5
Free 7-day trial · No credit card required · Cancel anytime
LabelDM Sans 14px / 500 / uppercase / 0.04em
Start Creating
OverlineDM Sans 12px / 700 / uppercase / 0.1em
New Templates
03 — Logo

Wordmark & Variants

Typographic wordmark using Cormorant Garamond. "Cuando" in Regular (400), "Cards" in SemiBold (600). The emphasis is always on Cards.

Cuando Cards
Cuando Cards
Cuando Cards
Cuando Cards
Tagline

Primary: Invitations as beautiful as the moments they celebrate.

Short: Beautiful invitations. Effortlessly sent.

Feature: Design. Send. Celebrate.

CTA: Your event deserves more than a text.

04 — Link Styles

Links

Your guests will receive a beautifully designed card with full RSVP tracking and event details.

Explore our premium templates or start from scratch.

05 — Buttons & Inputs

Interactive Elements

Hover over each to see state transitions. Three sizes: compact (40px), default (48px), hero (56px).

Default (48px)
Compact (40px)
Hero (56px)
Form Inputs
06 — Badges, Tags & Pills

Labels & Status

Tags (category)
Wedding Birthday Dinner Party New
Status Badges
✓ RSVP'd ⏳ Pending ✕ Declined ★ Premium
Pills (counts / filters)
All (24) Attending (18) Pending (4) Declined (2)
07 — Navigation

Header & Footer

Header (72px desktop, 64px mobile, sticky)
Templates Pricing How It Works
Templates Pricing How It Works

↑ Tap the hamburger icon to preview the mobile menu overlay.

Footer
Product
Templates Pricing How It Works RSVP Tracking
Company
About Blog Contact
Legal
Privacy Policy Terms of Service
Social
Instagram Pinterest TikTok
© 2026 Cuando Tech LLC
08 — Hero Section

Landing Page Hero

Dark foundation with subtle rose radial glow. First thing visitors see.

Digital Invitations

Invitations as beautiful
as the moments they celebrate

Design stunning cards. Send them effortlessly. Track every RSVP — all in one place.

09 — Template Cards

Invitation Grid

5:7 aspect ratio. Hover for lift + scale animation.

You're
Invited

Midnight Gold
Formal Events

Save
the Date

Blush Romance
Weddings

Let's
Celebrate

Modern Linen
All Occasions
10 — Loading & Empty States

Skeleton, Spinner & Empty

Skeleton Loading
Spinner
Loading your invitations…
Empty State
✉

No invitations yet

Create your first beautiful invitation and start celebrating.

11 — RSVP Animations

The "Wow" Moment

These are the hero animations. When a guest RSVPs, they should feel something. Click each button to preview.

Will you attend?
Sarah & James' Wedding
Will you attend?
Friday Dinner Party
Will you attend?
Birthday Celebration
Animation Spec
Yes: Full-screen confetti explosion (gold + rose + paper particles). 2.5s. Physics-based tumble. Background rose flash.
Maybe: Golden sparkles float upward like fireflies. 2s. Gentle sinusoidal drift. Warm gold background tint.
No: Soft petals / light motes drift away. 1.8s. Graceful, never sad. Still feels premium.